What is the purpose of your web site?
- To advertise and promote my business and strengthen brand identification.
- To provide information and/or pricing to customers or distributors.
- To collect information and develop a qualified list of prospects
- To encourage potential customers to contact us by phone or mail to consummate a sale.
- To sell my products and/or services directly by taking credit card information over the Internet
- To promote a cause or for a nonprofit organization
- To take my business National or Global
- Other?
What size website did you have in mind?
- Basic site 7-8 pages
- Basic, but ever expanding
- Comprehensive and informative Mid-Level 8 to 26 page
- Mid-Level 8 to 26 page with forms or database integration or other functions
- Mid-Level ecommerce with 30 to 50 products
- Large Scale Application
- Large Scale Application with independent hardware
What will your site include?
- Text information
- Few photographs or graphics with accompanying text
- A visual Catalog, Portfolio or Gallery
- A searchable database
- Streaming audio or video
- Live Internet Broadcast, audio or video
- Downloadable files such as MP3s, PDFs, Coupons or other file types.
- Wireless Application Protocol
- Blogs or Message Boards
- Forms to acquire information
- High security or password protection
- Ecommerce and Credit Card payment integration
- Auto Response or Automatically generated pages
- Live customer service response
Who will be your main, or target audience?
- Business people and professionals (Business to Business, targeted)
- Predominately Female
- Predominately Male
- Children & Youth
- Teenagers and early twenty's
- Students, college or trade schools
- Median age 26-50
- Seniors
- A targeted income bracket
- Everyone (Business to Consumer, non-targeted)
- Other Specific target
With your target audience in mind, how do you envision your site to be?
- Speed is the most important so as not to eliminate users on a dialup
- Fast, yet tastefully designed for all users
- Highly visual and interactive interface and elements with dialup and broadband choices
- Rich in multimedia, audio and video primarily for broadband
- The maximum integration of unique technology for specific users...
On what level will you promote your site?
How do you plan to promote your site?
Online Promotions
- Search Engines
- Reciprocal or Link Exchanges
- Banner Ads
- Targeted E-mail
- Newsletters
- Free Incentives or contests
- Free advertisement
- Paid advertisement
Off-line Promotions
- Brochures
- Flyers
- Business cards
- Direct Mailing
- Newspaper ads
- Magazine ads
- Radio
- Television
Who will you maintain the site?
- The original production firm
- A combination of the firm and us.
- We will maintain it, we just need it built.
What is your budget?
- Analyze your materials that are readily electronically usable. (Such as the original electronic files from brochures, newsletters and other collateral materials.)
- Estimate for content and technology that will need creation.
- Analyze your company's future needs and look at the possible directions for your site's evolution.
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